Lead Theft Directories and FAKE Review Sites
What on Earth is a Lead Theft Directory? And fake review sites? What are you talking about? It sounds like a legal way for people to steal… Because it is, but in this context, we will simply call it unscrupulous or deceitful. Here’s how it works.
BUGCO® Pest Control is doing an amazing job and our customers are happy to leave reviews. Well, a competitor, let’s call them The Anonymous Pest Control Company Inc., is not doing as great with customer service, technician training, and reviews.
But why are reviews important? Because in this day and age they are a direct reflection of your online reputation and can make and break businesses. This is where The Anonymous Pest Control Company Inc. hires someone to either add them to an existing directory to buy your information or create a whole new one that collects data from consumers thinking they are contacting someone else. What is the difference?
You may find a BUGCO® on one of these website listings based on our online reputation and you want to submit a request for a quote. Easy enough. But you might be submitting it to who you think is BUGCO® when in actuality these lead directories sell your contact information to 3-4 big box pest control companies. And they will never relay your request to BUGCO® Pest Control because we do not believe in paying for consumer information.
You see, the directories profit from people willing to spend big money on leads based on BUGCO® Pest Control’s reputation instead of their own. The next thing you know you are getting a call from The Anonymous Pest Control Company Inc. It may go something like this
“Hello, this is John and we received your request for a quote for pest control at 123 Smith Street. I just wanted to see when we can get this on the schedule for you.”
They will be vague, leave out the business name, and lead you to schedule based on the premise that you thought it was BUGCO® calling you! You may not find out that it is a different company until they show up at your doorstep.
CLICK HERE to see another example of a Lead Theft Directory
On top of all of that would you believe that there is a very well-known pest control company in Texas that created a website with thousands of pest control companies listed on the site, like a legitimate lead directory, but all of the requests for quotes and messages were funneled to that company and that company only?
Yep, you thought you were contacting BUGCO® because they placed our logo and address next to a GET QUOTE NOW button but hidden in the fine print at the bottom of the page the following is hidden:
“By submitting your info on this form, you are agreeing to be contacted regarding your service request… Please note you may be matched to one of our trusted partners.”!
When they say trusted partner they mean a company willing to pay for your information. There is even a link to show who the trusted partners are and we are happy to say that we are not on there. However, they want you to believe that we are.
Contact BUGCO® Directly
BUGCO® Pest Control does not participate or condone these deceptive practices. To avoid these headaches contact companies directly from reputable sites for information. For all of your pest control problems reach out to us at email@example.com or call us at the number listed above!
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